A Shot from the Grassy Knol

December 14, 2007

Google has announced Knol which seems to be a shot over the bow of Wikipedia. I find this challenge fascinating as it matches the Open Source community of Wikipedia against the pay-for-performance model of Google ads.

At the discretion of the author, a knol may include ads. If an author chooses to include ads, Google will provide the author with substantial revenue share from the proceeds of those ads.

The name is pretty weird though. Is it Knol as in Grassy Knoll or Knol as in Knowl-edge? I really wish people remembered to included the pronunciation of new brand names in their announcements.

Wikipedia is entrenched but “getting paid” is a powerful incentive. I can’t wait to see how this one plays out.

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