Advertising to a Specialized Market Segment

September 6, 2007

The fine folks at Automattic (the people who created WordPress and host this blog) are using an interesting advertising technique to target a highly specialized market segment, uber-web-nerds. If you look at the HTTP headers returned by the servers you will see the following:

X-hacker: If you’re reading this, you should visit and apply to join the fun, mention this header.

Nice :-)