Identity and the SUV

July 16, 2007

With the progress of the green movement it seems that gas guzzling SUV’s are demonized more and more. My goal of this post is not to take a stand on the relative evil of the SUV but to propose a theory of why this category of vehicle became so popular to begin with. The theory is simple, people bought SUV’s because they thought they needed a mini-van but wouldn’t be caught dead in one.