Penultimate Long Tail

April 7, 2007

Tom Slee is on the penultimate chapter, Long Tail 13 – Beyond Entertainment.

This penultimate chapter of the book describes “five examples of the Long Tail at work outside of media and entertainment” [201]. These examples are eBay, KitchenAid, Lego, Salesforce.com, and Google. There is another side to each of these stories.

Excellent, the entertainment examples only go so far. Here are the juicy criticism bits.

Sometimes I feel like I’m nipping round the edges of the ideas in this book, but the lack of substance and lack of solid figures continues to irritate. Big Picture thinking is one thing, but this hyper-optimistic selective vision is another.

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